888.com, operator of the 888ladies.com online bingo hall and one of the biggest online games operators in the world, signed up Ash Gaming to supply virtual horse and dog racing and fixed-odds games for its clients.

888.com is currently pursuing a strategy of promoting partnerships with online games suppliers for targeting specific online gaming audience. The Ash Gaming deal aims at the horse and dog racing market whilst a series of previous deals has catered to casino, poker, slots and online bingo games.

888.com’s senior vice-president, head of offering Gabi Campos says: “Our analysis shows that sports fans that frequent 888’s branded websites or those of our strategic partners like to combine their real-world sports gaming experience with a virtual sports gaming extension. The partnership with Ash Gaming provides a solid response to this demand and complements our current extensive gaming offering.”

The Ash Gaming range of games will be integrated into 888.com’s gaming arena and shared wallet.

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