Rising fuel and the rise of online bingo
Sunday, June 22nd, 2008Bingo Street online bingo writer and critic John Witherspoon is predicting higher fuel costs will see a jump in online bingo memberships as more people stay home and turn to the internet for their entertainment.
Citing a relatively old study from 2005 that predicted a drop in US customers wanting to make the drive to Las Vegas should the price of gasoline go beyond $3 per gallon, Witherspoon pointed out that the study forecast a 90% drop in gambling tourists to Las Vegas should the cost of fuel reach $5 per gallon.
Gasoline in the US currently costs a national average of approximately $4 per gallon.
The study was first published by Jim Medick of Precision Opinion and it proposed a correlation between rising fuel costs and a reduction in traveling. How the study applies to the UK is yet to be seen, but there is evidence a growing number of people are traveling less as fuel costs rise here too.
“Online bingo games in the UK are perfectly positioned to take advantage of a drop in people making journeys to gambling centres,” said Witherspoon. “People will still seek gaming as a means of entertainment, and if they can stay at home but still get the same level of excitement and winnings, then they will turn to the online offerings. It’s up to bingo online as an industry to make sure we give such people what they want.”
While not quite yet a captive market, online gamers are a growing part of the online lifestyle experience and bingo has been a huge part of many UK people’s lives. With a noticeable drop in UK punters turning out to traditional local bingo halls and clubs, what Witherspoon has to say may actually now be taking place.
