The trend in TV bingo shows such as ITV’s Bingo Night Live being linked to an online bingo site is proving to be one of the success stories of 2008 in the online bingo industry.

In Sweden, which has seen strong growth in online bingo games, a weekly bingo show has become a hit with audiences prompting a number of bingo online industry observers to say that TV shows linked to online bingo halls may be the way of the future.

With the number of European online bingo sites growing rapidly, online bingo has been identified as having the potential to account for as much as 25% of the world online gaming industry by the year 2012.