• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Eyesdown Bingo Site Logo

Best Bingo Sites - Eyes Down Bingo

Bingo Games & Jackpots

  • Home
  • Bingo Reviews
    • USA Bingo Sites
    • Real Bingo Network
    • Dragonfish Bingo Rooms
    • Microgaming Bingo Rooms
    • Gamesys Bingo Sites
    • Virtue Fusion Bingo Rooms
    • Mobile Bingo
  • Bingo Bonuses
    • Easter Bingo Bonuses 2020
    • Christmas Bingo Bonuses
  • Online Slots
  • Online Bingo News
You are here: Home / Bingo News / Betfred Bingo Ad Complaint Not Upheld

Betfred Bingo Ad Complaint Not Upheld

20th April 2019 by admin

In January of this year, Betfred Bingo was advertising their online bingo wares on the small screen. The advert was one that showed a number of different scenarios in which people were enjoying a game or two at the popular online bingo site.

There was a lady playing whilst she had a bath, a man partaking in a bit of bingo fun whilst preparing a meal and another lady who was happily participating whilst exercising.

Betfred Bingo Compliant – Why?

The one complaint that was received by the Advertising Standards Authority suggested that the scenarios used normalised gambling and therefore made the advert irresponsible.

Here’s the advert for those that haven’t seen it, what do you think?

https://youtu.be/Y01OMRNGG7g

ASA Disagrees With Betfred Bingo Complainant

As is the case with all complaints received by the ASA, an investigation was launched into the advert. Petfre (Gibraltar) Ltd, the company who own Betfred, was given the opportunity to respond and the ASA completed an assessment.

The findings of the assessment were that the two BCAP codes that the commercial was investigated for allegedly breaching, were in fact not breached at all.

These were:

17.3.1

portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm

17.3.4

portray gambling as indispensable or as taking priority in life; for example, over family, friends or professional or educational commitments

The ASA felt that although the characters in the commercial were seen to be playing bingo whilst carrying out everyday tasks, this was not instead of the task in hand, but as they were performing them.

The people gambling at Betfred Bingo were not doing so as a priority over the thing they were doing  (i.e. bathing, cooking or exercising) but as part of it.

It was noted that during the scene with the man cooking, he did throw food in the air upon winning a game, and some might consider that it distracted him from the task in hand.

However, the ASA did not feel that this portrayed gambling as taking priority in his life.

A fair call by the ASA in our opinion. You can read the full ruling on the link below:

  • https://www.asa.org.uk/rulings/petfre–gibraltar–ltd-a19-550195.html

More Bingo Advertising Articles

  • Mecca Bingo Meccarena Bingo Advertisement

Filed Under: Bingo News Tagged With: BetFred Bingo

Primary Sidebar

More Bingo Sites & Games

No Wagering Bingo
Best Bingo Sites Online
New Bingo Sites Online
Canada Bingo Sites Online

Bingo Variation Games

Rainbow Riches Bingo – 40 ball bingo
Immortal Romance Bingo – 90 ball
Bingo Roulette – Dragonfish Version
Online Lottery Games

Online Bingo Editorials

90 Ball Bingo Info
75 Ball Bingo Info
Bingo Lingo
History of Bingo
Bingo Affiliates

Footer

Bingo Reviews

Bingo Idol

Sailor Bingo

Wink Bingo

Chit Chat Bingo

Slots Hangout

More Bingo Reviews

Bingo News

Must Drop Bingo Jackpots

Dragonfish Add Yggdrasil Slots

Clover Rollover 2 Live

Dragonfish Announce Yggdrasil Slots

New Online Slots on Loadsa Bingo

Resources

  • About Us
  • Contact Us
  • Terms and Conditions
UK Bingo & Slot Games Online Scratchcards
Eyesdown Bingo Sites News Subscribe in a reader

[© 2005–2021 - Eyesdownbingo.com - All Rights Reserved