The demise of Cozy Partners has gone ahead and happened. It is as we expected – it shut down with no notification and it will not be missed. All bingo sites on the platform have either migrated to Pragmatic Play Bingo or in the case of GVC brands moved to GVC Affiliates.
The End of a Bad Bingo Affiliate Program
There will be no tears shed and truth be told since GVC took over Cozy Bingo and the Cozy Partners site – it got worse. There has been zero communication and the fact that they have simply shut the program down with not a single notice speaks volumes for the kind of attitude that is prevalent.
Smaller White Lable Bingo sites have mostly migrated to either Dragonfish or Pragmatic Play. Bingo sites owned by GVC including Foxy Bingo & Cheeky Bingo are all now on the GVC Affiliate program.
Smaller bingo sites like Mummies Bingo and Lucky Ladies Bingo have moved away from GVC completely. In the case of Mummies Bingo, it has moved to Dragonfish and Lucky Ladies to Pragmatic Play.
GVC Affiliates Home to Ex Cozy Bingo Sites
Taking a quick look at the GVC Affiliate site we noticed that they have a couple of testimonials for bingo sites on the program. One of them got our attention as according to SEMRush the site has zero traffic.
That would indicate that it is another internal site set up by GVC to aquire organic traffic. We have not had any dealings with GVC and with their affiliate terms being the way they are, we are unlikely to change this.
The one positive about the closure of Cozy Partners is that we can now redirect all of our old complaints to this single post. From now on we will concentrate on covering the positives in the bingo affiliate scene.
We do hope that they pay us our outstanding amount though. We are not holding our breath re that.
