There have been many changes at Foxy Bingo over the last few years but what we are most disappointed about is how the marketing for the brand has lost its pizzazz.
The Old Fox Versus The New Fox
Once upon a time, way before Heather Graham got revealed as the person in the Foxy suit, there was much excitement in the world of online bingo when a new commercial for the brand was due for release.
It is not the case anymore, and while a lot of that could get attributed to the stricter regulations about promoting any online gambling brand, we think it is more about the lack of passion for the bingo brand by the current owners.
Old School Foxy Bingo
The old advertising for the Foxy Bingo brand had great backing tracks, and a real feel-good factor and sense of fun to each and every one.
As Foxy himself evolved from a rather dubious-looking character in the very early advertising to a suave and sophisticated fox as time progressed, he got taken to heart by the online bingo community, and even by those that don’t play.
Then Heather Graham was introduced, and the interest in the advertising and it all appeared to lose the player connection that was always really strong with Foxy Bingo.
A Move To Cozy Bingo
Just when it couldn’t get any worse for the brand, the new owners made the crazy decision to move from the 888 trusted and respected bingo software that players like to the Cozy Games offering that had quite a bad reputation.
While the reputation has improved significantly recently, it still wasn’t a move that was applauded by the industry as a whole.
Then came the next round of advertising for Foxy Bingo and, well, we will let you be the judge:
Maybe we are just old school, but it’s lost its appeal in our opinion. What do you think?