The Lucky Jar Affiliate Program sent out a rather bizarre email to affiliates indicating that two brands on the program are to shut down.
Two Bingo Rooms to Close on Program
As we pointed out the rather unusual email received indicated that two bingo rooms are to close on the program. The bingo rooms in question are Bingo Extra and Give Back Bingo.
It appears that the bingo rooms will remain open for business. Upon further investigation, it seems that the bingo sites have moved to the Dragonfish Bingo platform.
We would like to inform you that the following brands, Bingo Extra and Give Back Bingo have now closed on the Lucky Jar platform. Please remove all tracking links, content and promotional material related to both brands.
If you have referred players for either brand, please note that revenue share will no longer be earned as both brands have now closed on Lucky Jar. Any commission outstanding for either brand at the end of August 2020 will be paid as normal.
We would like to take this opportunity to thank you for your time and effort promoting both these brands and to confirm that all other Lucky Jar brands are operating as normal.
If you have any questions on the above, please do not hesitate to get in touch.
The Lucky Jar Affiliate teamLucky Jar Affiliate Email
Are Bingo Affiliates Getting the Run Around?
It might merely be a case that the bingo rooms were not attractive to bingo affiliates and never got traffic from them. If that were the case, you would expect for the bingo sites to shut down completely.
At present, it merely seems that the rooms will continue to operate and that affiliates will not get any earnings from the traffic that was driven to this operator over the years.
Lucky Jar Affiliate bingo brands were recently taken over by The Rank Group who also run Mecca Bingo and associated casino brands. Both Bingo Extra & Give Back Bingo are now a part of United Commissions.
When logging into United Commissions, we are not able to locate these brands. There are other brands as well that do not display on this program. One of them is Mummies Bingo.
It is going to be interesting to see how bingo affiliates respond to this. A tier 1 operator is pulling the rug out from under your feet. Bet you wish you promoted a few white labels now huh.