A UK bingo site has snapped up a massive sponsorship deal on prime time TV. RedBus Bingo will be sponsoring the current season of the All Star Family Fortunes show every Saturday night on ITV1, starting tomorrow right through to Christmas.
TV show sponsorship has become an accepted form of advertising for bingo sites that can afford to do so. However, it remains a fairly expensive option, thus sponsorship deals are limited to the bigger and more successful UK bingo sites so far.
RedBus Bingo is still a comparatively young bingo site, only having launched in May this year. Utilising the hugely popular London red bus as its motif, the launch campaign took place outdoors, with posters advertising the new bingo site plastered all over the public transport system.
It was a highly effective campaign masterminded by Hero Media, the same team behind the current TV Bingo sponsorship deal.
All Star Family Fortunes airs every Saturday evening at 7:00pm and is hosted by Vernon Kay. Two opposing teams of families, each with a celebrity guest, compete against each other to guess the results of surveys on various subjects.
For each show this season, six RedBus Bingo ‘bumpers’ will be integrated into every program, topping and tailing the show, plus during advertising breaks. These so-called ‘bumpers’ are mini-clips recently filmed at well-known London locations, such as Camden, the London Eye and in Westminster close to Big Ben.
The series of bumpers focus on the central theme of bingo, and show two teams playing bingo on the streets of London. Both teams are getting numbers to fill their bingo cards from the special numbers on London red buses.
The entire shoot for the campaign was completed in one hectic day, with crew and actors dashing from place to place in sunshine and heavy rain.The usual atrocious weather conditions that us British put up with.
This sponsorship deal for RedBus Bingo should prove to be a huge bonus for the site. The same factors of fun and games are both highly relevant to both the online bingo site and the popular TV game show.