Stride Gaming created a buzz in sections of the UK Bingo market by going on a massive online bingo room buying spree. If you are not aware as to who Stride Gaming are, they are the original creators of bingo game software that many Dragonfish Bingo rooms make use of.
Stride were also the creators of a number of popular Dragonfish Bingo rooms that included the likes of Wink Bingo and Posh Bingo.
UK Bingo Market Share
Stride Gaming is already a significant part of the UK Bingo market. They own and promote Daub Bingo rooms and have an interest in former Leapfrog Gaming Bingo rooms. This new round of acquisitions will see them reportedly double their share of the lucrative online bingo market.
Stride Gaming Bingo Acquisitions
Stride Gaming is taking over a number of top rated bingo rooms on a variety of platforms. The names of bingo companies themselves will not mean much to bingo players. They are all prominent players in the UK Bingo space.
What will be interesting, is what will happen to these bingo rooms once Stride takes full control. Tarco is one of the companies in this buyout and runs a number of highly rated Dragonfish Bingo sites. Tarco Bingo rooms include Moon Bingo, Sugar Bingo, and the newly launched Ted Bingo.
8Ball Games is the other major player in this bingo shopping spree, they run bingo sites on all major bingo platforms. That includes Virtue Fusion, 15 Network Bingo sites, and Dragonfish rooms.
8Ball Games have a unique way of operating, much to the annoyance of online bingo affiliates it must be said. They specialise in taking over bingo rooms and then shutting down affiliate programs.
They will now be looking to increase their player base to ensure they achieve a maximum payout.
We are wondering if they will reinstate affiliate programs at their bingo sites, if they do, we cannot wait to see what kind of reception these programs will get from bingo affiliates.
What it means for Bingo Players
This is the most important consideration. In an already competitive market, we are likely to see UK Bingo rooms become even more creative. In an effort to reach the maximum earn out, all of these companies will need to reach certain levels of activity.
That means the race is on and bingo is about to become even more lucrative. Bingo players can expect to see a lot more fantastic offers head their way in due course.