The sale of Jackpot Joy to InterTain has caused a series of changes within the world of Bingo Affiliates with more likely to follow. As per the article title, an immediate change is the fact that Sun Bingo is set to leave Market Ace.
Odd Bingo Affiliate Migration Tactic
Bingo Affiliates were advised via email as to the pending migration from Market Ace to a new Affiliate program and rather oddly it will only be some bingo affiliates who are to be migrated.
The email received indicated the following:
We are only migrating affiliates who are on a revenue share deal and have had active players (generating Revenue) since January 2014. If you have then you will have received a separate email from us.
We have had the fortune or misfortune depending on how you look at it to promote Market Ace brands. The one consistent reason for the misfortune tag is that we have noted it takes a lot of clicks for any kind of conversion.
Another odd issue of this migration/move of Sun Bingo to a new Affiliate platform is that Market Ace is making Bingo Affiliates responsible for ensuring that this takes place.
Surely Market Ace should be migrating the lot, perhaps this is one way to cut out a few more payments. That could be the cynic typing and not the pragmatist.
Sun Bingo is one of the biggest bingo rooms in the United Kingdom and it would be a massive job to transfer all of its Affiliate Data. You would though think that the best Bingo Affiliate program in the world could manage this.
Although we enjoy Jackpot Joy and its games, Sun Bingo does, of course, make use of the same bingo and games software, we are hoping that Sun Bingo will take a look at a new bingo software type.
In addition, our preferred option is for them to either be on a custom-built bingo affiliate program or an affiliate software type that is not Income Access.
There is now a lot of noise and growing discontent with data transfer methods and reporting on Income Access.
It is safe to say that we will not be migrated, all of our clicks and views have not yielded much return despite our enjoyment of Sun Bingo and Jackpot Joy.
Lest we forget, the Fabulous Bingo brand is also being migrated along with Sun Bingo out of Market Ace. Fabulous Bingo should not be confused with Bingo Fabulous.
The entire Bingo Affiliate program migration is scheduled to be completed at the end of March 2015.
These migrations though are troublesome and we will be watching closely and reporting on what Bingo Affiliates have to say re the result of the migration.