Over the last year, we have seen big names in online bingo receive hefty fines from the UK Gambling Commission following social responsibility failings within their gambling operations.
UK Gambling Commission Rules Broken
The latest gambling site to come under scrutiny is Bonne Terre Limited, that is SkyBetting and Gaming for you and me.
The Gambling Commission fined SkyBet over £1 million for their shortcomings! It is the same company that runs Sky Bingo on the Virtue Fusion platform.
When you read up on how exactly SkyBet came up short with their social responsibility, you have to wonder how there were so many weaknesses.
What we found most unacceptable was that there were 736 SkyBetting and Gaming players who had self-excluded but were able to create accounts and gamble on those accounts.
SkyBet Marketing Material Sent To Self-Excluded Players
As well as some self-excluded players being able to open duplicate accounts, the Gambling Commission found that over 50,000 players who had self-excluded still received marketing material from SkyBet!
The self-exclusion tool is there for players who have a problem with their gambling, and we’re sure not used lightly.
After all, it’s quite a big thing to admit you have a problem so once done, how irresponsible for SkyBet to then send marketing material via email, mobile text or push notifications in a mobile app?
The biggest fail around the marketing material was in December 2017 when 46,000 self-excluded customer devices received a push notification.
Refunds Not Forthcoming For Excluded SkyBet Customers
Their failings don’t end there though, SkyBet also failed to return account balance funds to customers who had self-excluded. In total 36,748 customers hadn’t been reimbursed.
In total, these accounts held balances of £51,817. SkyBet returned a substantial amount of the money but were unable to return £24,588 because the account’s registered payment method had expired or the balance was less than £1.
It might seem like a lot of cash to be sitting in accounts, but on further investigation, it got found that no balance exceeded £4.00
SkyBet got off pretty lightly with a fine of £1,008,600. Part of that penalty package is a payment of £750,000 to charities for responsible causes instead of a financial penalty.
We ask it every time we report on one of these fines, who is next?