Playtech Bingo Affiliates is a program you would assume to have a solid affiliate offering. You would think they would have a good grasp on providing bingo affiliates with tools to promote Playtech Bingo rooms.
If you are of this opinion, you would be wrong in both instances in our opinion.
Playtech Bingo Affiliates is poor, it makes Cozy Partners look good. That really is saying a lot. This is a pity for Bingo Affiliates as it could have been so different.
Playtech seems to make it as difficult as possible for Bingo Affiliates to promote Playtech/Virtue Fusion bingo rooms.
Reasons to Avoid Playtech Bingo Affiliates
From statistical reporting to the lack of transparency or viewing stats, there is a dark and underhanded feeling about Playtech Bingo Affiliates. To provide only bare basics in terms of data as they do is an insult to bingo affiliate marketers.
The affiliate software is NetHive. Playtech has never been good at creating affiliate program software, this is another example of the lack of expertise they bring to the table.
Somehow the gambling company that is listed on the London Stock Exchange, has always made it as difficult for marketers to view statistics. It is equally annoying trying to get marketing material.
A simple history of a number of Playtech Affiliate programs, be they bingo or casino-related, is enough to understand and view with caution, any affiliate program making use of affiliate software built by Playtech.
Playtech Affiliate Program Grumbles
There is also the many complaints surrounding practices employed by Playtech Affiliate Managers. Deals are not followed up on, difficulty in communicating as well as the constant flow of complaints on various affiliate forums.
We have come to the point where we will not promote any bingo product making use of the NetHive software. That includes any Casino or Bingo product making use of NetHive.
There are many bingo affiliate programs out there that engage with bingo affiliates. We choose to do business with these as long as they have a quality bingo room.
Why would we want to do business with a Playtech Bingo Affiliate program that offers no transparency or support to marketing partners? The choice is yours. You have been cautioned.